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Using Milk Powder for cooking is running at an all-time high with 70% than the normal consumption of milk powder per year. Goody, a well-known FMCG company, wanted to create its own dairy category products for the first time in the market. Targeting their core customers and new market segment required Goody to build the Brand and brand awareness in creative ways.

challenge

In the short term, Goody needed to build a new Brand name & Packaging design; in the long term, they needed to attract loyal customers. IN-Design’s challenge was to build a brand that would stand apart from the clutter of the milk powder brands, so many of which are similar; and the brand needed to remain in customer’s minds long after their experience of using it for cooking. We came up with the icon idea "Your Creative cooking partner" well suited to the brand positioning; the icon has been tweaked at the end to become "Your secret to creative cooking".

Solution

The name we chose, VELOR, is a nice five letters name that is easy to pronounce and remember. The brand logotype English/Arabic similarly was created from scratch not a font base, with a touch of three splashes that makes it unique as well. The Packaging design is a mix of blue-and-white based colors, that really reflects the category and gives a great appealing look to the food visual on the pack.

other Products

A part from the milk powder, IN-Design was asked to develop different products such as: Velor Sweet & condensed milk, Cream, Whipping cream and bag in box.