Rejuvenation with peace of mind

Overview

Enaya was established in 2006 focusing on the hygienic concept. According to research, the market did not have a clear and correct understanding of the brand services and that it targets for both genders. Enaya Care aimed to re-position itself as the place to rejuvenate & revitalize with peace of mind.

Challenge

IN-Design’s challenge was to develop a strong branding concept and strategic approach to reflect Enaya’s new brand equity and address the target market. IN-Design conducted a full study on the logo and new branding concept, colors, branding elements and corporate slogan.

Solutions

IN-Design presented a complete branding solution and new direction to communicate the new brand positioning of Enaya. IN-Designs solution was a unified corporate identity for both genders and branding elements for each gender separate from logo. Though IN-Design has explored both logo evolution and revolution, logo evolution was the better solution, given that the brand has been established for almost 5 years in the market. IN-Design revitalized the logo with relevant colors to rejuvenation, peace of mind, and gender appeal. The logo shape has also been uplifted so as to represent pebble stones incorporating curvy lines for females and more rigid lines for males.

Color coding

Brand Logotype

Branding elements

Branding in and out

The consistency of branding is something that Enaya care has in the outdoor signage or in store branding.

brand slogan

The corporate slogan suggests a cycle; that is, Enaya Care is the point of return to obtain a fresh start. Moreover, through the branding wheel created by In-Design, the agency was able to depict the different parts of a brand’s personality that makes it their own, making it easier for the client to form a complete brand image and build their communication accordingly.

The Brand Experience

Sitting a rejuvenating and peace of mind brand experience, thru the brand wheel, one of N-Design’s tools to build brands.

The mood setting images

IN-Design selected the mood sitting images to enrich the brand experience and to make the interior branding more exciting for consumers

Brand Sonic

slow, emotional and peaceful.